CONNECTED BY HARMAN

Harman, a global leader in audio innovations, was launching a new division: In-vehicle technology. This presented a couple of challenges. The brand equity was in audio, not automotive, and their role as an ingredient brand is hard to understand.

To simplify Harman's proposition—architecting software platforms for connected technology—we enlisted the help of Hannibal Buress to convey the benefits in terms anyone could understand.