HATE THE PLAYER.
NOT THE NETWORK.
Verizon launched its 5G network during the 2020 Super Bowl and targeted gamers. Its 5G speeds eliminate virtually all lag, so weak gamers can’t blame the network anymore.
Despite ongoing COVID realities, we crafted a new world from far, far away. The scene, score, and a sea of avatars were designed and assembled by Oscar-nominated and Emmy-awarded Legacy.
Our commercial racked up 10.8 billion social impressions during the most live-streamed Super Bowl in NFL history.
CO-CREATED AVATARS
WE PARTNERED WITH POPULAR GAMERS TO DESIGN NEW SKINS .
“The ad-gamers who pulled this off are among the best in the Big-Game.”
— Ad Age
“#2 in social impressions with 10+ billion impressions and ‘top 10 digital share of voice.”
— iSpot.TV
“This clever, unexpected piece that relies, in equal measures, on Samuel L. Jackson’s star power, deft CGI animation and some sharp, darkly funny copywriting.”
— Ad Age
“Ranking #9, Verizon is doing something right. The Fortnite-referencing ad is obviously goofy, but, even in animated-form, Jackson makes for a fun pitchman.”
— Thrillest
“The gaming-focused ad represents a shift in tone”
— Adweek
#2 IN Social Impressions
10,805,234,652 IMPRESSIONS Yes—billion, with a ‘b’ And 'Top 10 Digital Share of Voice’
VFX: House of Parliament
Character Design: Legacy
Director: Bryan Buckley
CCOs: Sean Bryan, Tom Murphy
ECDs: Cristina Reina, Matt Curry, Chris Mitton, Jason Mckean
CDs: Cody Tidmore, Nic Wehmeyer