THE CORNERED STORE.
Fios 86’d the fees, so we announced it with a question: “What if your corner store treated you like your cable provider?”
31% engagement
31% engagement
5x the benchmark
5x the benchmark
10.3 mill social hits
10.3 mill social hits
Cancellation:
FeeS
We had a post-mortem with all our patrons, and they were none pleased to learn not only about extra fee, but also that their cable provider had been hiding them this entire time.
“the cornered store” ⭐️⭐️⭐️⭐️
To highlight the absurdity of extra fees, Verizon Fios outfit a ‘Cornered Store’ with hidden cameras and watched people realize the price they saw is not the price they’ll ultimately pay.
— The Drum
Verizon adds fees at nyc bodega
There’s something timeless about hidden camera videos showing people’s reactions when they’re clearly being overcharged for a product or service. Their reactions never fail to amuse.
— Muse
Verizon: corner store ⭐️⭐️⭐️⭐️⭐️
Verizon shut down a bodega in NYC to show just how different Fios is from other cable providers.
— Ads of Brands
Director: Sam Cadman
CCOs: Sean Bryan, Tom Murphy
ECDs: Dan Donovan, Matt Curry
CDs: Cody Tidmore, Nic Wehmeyer
EP: Dave Herman