VERIZON FIOS
Fios, Verizon’s home internet service, was suffering from second-child syndrome. Often overshadowed by the popularity of the wireless service, we needed a campaign that would shine the light on their other lightning-fast network.
As it turns out, a nerdy tween and star of Stranger Things, Gaten Matarazzo, is the best person to explain the power of fiber optics.
“Verizon scores a twofer with new campaign featuring Gaten Matarazzo”
— MediaPost
“One of the scariest, freakiest, and funniest Halloween commercials of 2017.”
— Adweek
THE CAMPAIGN INCREASED SALES 18% YEAR -OVER -YEAR
Director: Alex Henry Rubin
ECDs: Dan Donovan, Mat Bisher
GCDs: Sherrod Melvin, Jeremy Pippenger
Creatives: Josh Kessler, Nic Wehmeyer, Mark Forsman, Vinny Garbellano, Lex Beltrone, Jay Marsen